April Recap, May Outlook, and the Doctor Call.
A few quick reads, then we open the floor before we get into the data.
April Performance
How are we feeling about April?
- 3 closed sales for $56,139 in collected production
- 239 implant leads in. Strongest month of inbound since January
- 1 implant case closed ($49,875). Two website cases closed (~$3K each)
- Contact rate on implants sat at 20.5%. The rest of the funnel never got reached
- One sentence: lead supply was strong, conversion was light
May Outlook
How are we feeling about our ability to fill May?
- First week of May (4/27 to 5/3) brought in 61 implant leads, 6 booked
- Schedule density looks similar to April. Same ad creative still performing
- To beat April, the move is contact rate, not lead volume
- Internal target for May: 30%+ contact rate on implants and at least 2 implant closes
- Open question for the room: anything from your side that blocks that?
Doctor Call Tomorrow
Anything we want to flag for our doctor call?
- Anything from the lab side or the clinical team you want me to take into the call?
- Any patterns you are seeing in cases, scheduling, or treatment acceptance worth flagging?
- Anything I can be helpful with on prep, materials, or a follow up note after?
Floor is open. Let's talk through April, May, and what we want to bring to the doctor call before we jump into the funnel numbers.
Implant Funnel by Source.
Last 4 months (Jan 1 to Apr 30, 2026). Attribution from GoHighLevel source field, rolled up by channel.
Total Implant Leads
867
last 4 months
Appointments Booked
106
12.2% book rate
Closed Sales
13
1.5% lead to sale
Closed Production
$361.8K
avg case $27.8K
Top Source
Meta
70% of revenue
| Source | Leads | Appointments | Sales | Lead to Sale | Revenue |
|---|---|---|---|---|---|
| Meta Paid Social | 694 | 76 | 9 | 1.3% | $251,614 |
| Google Ads (PPC) PPC | 110 | 23 | 3 | 2.7% | $70,174 |
| Website Implant Survey Web | 25 | 4 | 1 | 4.0% | $40,000 |
| Direct Traffic Direct | 29 | 2 | 0 | 0.0% | $0 |
| Inbound Call Call | 2 | 0 | 0 | 0.0% | $0 |
| Other / Unknown Other | 7 | 1 | 0 | 0.0% | $0 |
| Total | 867 | 106 | 13 | 1.5% | $361,788 |
PPC converts at the highest lead to sale rate (2.7%) of any paid channel and delivered $70K across 3 closes. Meta drives the volume but has a softer conversion. Worth thinking about budget mix for Q2.
Website Funnel by Source.
Last 4 months (Jan 1 to Apr 30, 2026). Non-implant inquiries from the general website forms.
Total Website Leads
181
last 4 months
Appointments Booked
4
2.2% book rate
Closed Sales
3
1.7% lead to sale
Closed Production
$7,514
avg case $2.5K
Conversion of Booked
75%
3 of 4 booked closed
| Source | Leads | Appointments | Sales | Lead to Sale | Revenue |
|---|---|---|---|---|---|
| Website Form (Direct) Web | 173 | 4 | 3 | 1.7% | $7,514 |
| Inbound Call Call | 2 | 0 | 0 | 0.0% | $0 |
| Website Implant Survey Web | 3 | 0 | 0 | 0.0% | $0 |
| Google Ads (PPC) PPC | 1 | 0 | 0 | 0.0% | $0 |
| Meta (cross-pipeline) | 1 | 0 | 0 | 0.0% | $0 |
| Other / Unknown Other | 1 | 0 | 0 | 0.0% | $0 |
| Total | 181 | 4 | 3 | 1.7% | $7,514 |
The bottleneck is touch volume: only 4 of 173 Website Form leads ever got an appointment booked. But 3 of those 4 closed. High intent, low follow up. Faster lead response on the website form is real money on the table.